Rebranding a city

“In 10 years of working with the city, I’ve never seen this level of collaboration uniting the various departments—it’s thrilling and unprecedented.”

— Lynne McCormack, former Director, City of Providence, Department of Art, Culture + Tourism

A national tourism campaign, commissioned by former Mayor David Cicilline, highlighted the inherent creativity in Providence, Rhode Island, where I lived for nearly 10 years. I co-led the team of 25, who deftly delivered over 150 artifacts — including an internationally-visited website, entrepreneur trading cards, a related Buy Art campaign, and asset management system. City departments cross-pollinated, regional planning was galvanized, and the 18-month campaign garnered international attention in Travel + Leisure.