I’ve always been a fan of Milton Glaser’s maxim:
The solution to the problem is contained within the problem.
So when I saw on Twitter that Nathan Banshaw was starting a podcast and needed a name, I reflected back to him what I saw as the core of what they were talking about.
And, boom: they decided to call it What Actually Works.
Now, naming is hard. It’s rarely this easy. But this is a nice example of what decision-making can do in small teams.