60-day DesignOps startup package

In a 60-day consulting engagement, I partnered with design leadership at Blend to go from zero to one on their DesignOps practice. Together with the 18-person design team, I shipped:

Improved systems — a design system for getting the conversation started with eng partners; a file naming protocol for consistency.

Improved collaborative models — CritKit; team profiles; marketing and design social time; introducing photographers and designers across the team.

Improved project flows — an intake form as the source of project info; a process for measuring ROI, including a new debrief phase; defined project sizes for scoping and expectation-setting.