Brand is Product is Marketing is Operations (version 2)

How is music like design? Why do teams start out more integrated and aligned, and how do things get messed up along the way? When you create a world that previously hasn’t existed, how do you keep it orbiting together as it grows?

As it turns out, it’s the context of work that makes a huge difference. If you want to create a truly intentional and conscious experience, you’ll need to pay the most attention to design operations, design systems, socio-cultural programs, the end-to-end employee experience, and more. In this talk I explored how people persist more than products, helping to elevate proven methods for working at the people layer. Especially at this critical moment in society and on our planet, now is a terrific time to focus on the integration and intersectionality of teams.