Brand is Product is Marketing is Operations (version 1)

In the beginning… teams start out aligned. Startups with design leaders or design co-founders have more value and impact than those who don’t. How might we keep this alignment during a business’s growth phase? By taking an integrated, holistic approach to our work – and ourselves. And by being X-shaped humans, not T-shaped. As it turns out, this holism means there’s no difference between brand, product, marketing, operations, or other teams.